Welcome to the calm before the storm… unless you’re an NIT junkie, then your Madness has already started. In honor of Coach Calipari’s fantastic coaching job on Tuesday night, today’s soundtrack channels the thoughts of Wildcat fans as they get to watch the rest of the tournament. Hey… you think they’ll have time to join our Bracket Challenge?

It’s What We Do
Buckeye 411
Musical Interlude
Hey! It’s basketball season!! And our friend Mekka Don worked with the Buckeye Nuthouse to revision his “Let’s Go!” just in time for the March To Atlanta… the song that inspired a shirt!
Buckeye News, Cont
Commentary- Jim Delany Translated
Three connected stories to look at this week. First, the Ed O’Bannon case continues, and the pressure (legal, and in the court of public opinion) to ensure that college athletes receive a portion of the funding that they generate for the University Athletic Departments. Again, the heart of this is the NCAA’s decision to license athlete’s likenesses for video games, but it goes well beyond that in terms of implications.
Second, Jim Delany responded by saying that the B1G Conference would explore other options, including a Division 3 (non-scholarship) option.
“…it has been my longstanding belief that The Big Ten’s schools would forgo the revenues in those circumstances and instead take steps to downsize the scope, breadth and activity of their athletic programs,” Delany wrote. “Several alternatives to a ‘pay for play’ model exist, such as the Division III model, which does not offer any athletics-based grants-in-aid, and, among others, a need-based financial model. These alternatives would, in my view, be more consistent with The Big Ten’s philosophy that the educational and lifetime economic benefits associated with a university education are the appropriate quid pro quo for its student athletes.”

Underestimate At Your Own Peril
In the worst vote of confidence ever, Ohio State’s Gene Smith said that he agreed with Delany’s position. And, of course, the response from the internet was predictable- Delaney is an idiot, There’s no way that OSU would go D3, How dare he sacrifice even more support for athletics in order to maintain status quo… etc., etc.
My take is mixed. First, I appreciate Delaney’s position that college sports, ALL college sports, should not be a semi-pro endeavor, but part of the academic mission of an institution. This may, in many ways, be a difference between the B1G and other conferences: for many reasons, it’s more than just athletics. It also resonates, in its purest form, with my personal philosophy of collegiate athletics- something that regular readers will know is a conflict I’ve been trying to rectify for a while now.
Second, I also think that there’s no way that Jim Delany has spent the last several years building a television network and expansion plans that reach well beyond the B1G’s traditional footprint in order to step away from the impact that those have by trivializing the available product. His commentary was more than likely grandstanding.
Third, I believe that Delany is a smart individual, and has certainly worked with others in major conferences to create a contingency should the O’Bannon case impact the future of their constituencies. That could be any number of things; creating a separate division for football and basketball that would allow this type of student reimbursement; moving to a model that would allow for student athletes to receive payment in the form of sponsorship (the “Olympic model” that many advocate), having all non-revenue sports also be non-scholarship (which might be problematic given federal Title IX requirements), or even officially moving basketball and football to a “semi-pro” model that’s only barely connected to their historic academic institutions.
I don’t know which, or even any, of these they might end up with… all I know is that Jim Delany started this with the move to the BTN and conference expansion, there’s no way that he or Scott or Slive will see their clients left high and dry by this situation, no matter how seismic it may seem to the future of college sports as fans know it.
What might catch them unaware, though, is our other news story of the week. As you remember, TV revenue is a huge driving factor for expansion, with the idea of bigger media markets being among the reasons that the SEC reached out to aTm and the B1G is in conversations with ACC schools. Heck, do you think that Rutgers and Maryland are joining the conference on athletic prowess or academic reputation alone?
The challenge, though, is that there are significant challenges to the current “bundling” model that cable television currently uses to provide content to their subscribers. Verizon is exploring a “pay per view” option for their channels- users would have tons of options, but would pay based on what they actually watched. Instead of the BTN being a required part of a cable package no matter what the viewer watches, it would only make revenue when the channel was on. From another take on the matter-
If providers tried to adopt a similar model on a larger scale, sports channels would likely be among the hardest hit, since their fees are so high relative to other kinds of programming when controlling for the number of viewers.
The ala-carte model makes sense for me personally (since I don’t watch more TV other than sports and whatever god-awful shows my kids have on), it certainly wouldn’t be advisable for the revenue generation numbers that the athletic departments are now looking forward to for their survival and expansion.
Which, if the O’Bannon case goes through, might make things very interesting- loss of revenue stream from cable bundling, expectations for outlay to student athletes. I’m not an economist, but that don’t sound good.
At any rate, it’ll continue to be an interesting off-season.
Elsewhere across the NCAA
And Finally The truth can be told… I still blame Jar Jar, though.
March 20th, 2013 at 11:40 am
heres my favorite two sport star for tOSU, anybody remember him?
http://www.toledoblade.com/Ohio-State/2010/10/10/10-questions-with-John-Lumpkin-Jr.html
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Ken
March 20th, 2013 at 12:03 pm
Moreso playing football. He was a really big TE.
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WVaBuckeye
March 20th, 2013 at 1:07 pm
with GREAT hands, that was what set him apart in bball and he really helped the team after his senior season, I thought that was a good article about him
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Ken
March 20th, 2013 at 3:18 pm
Oh, you’re saying he had better hands than Doug France?
Huh? Huh?
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WVaBuckeye
March 21st, 2013 at 11:37 am
whos that? LOL
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March 20th, 2013 at 3:17 pm
Mali, entertaining & informative as usual today.
- Very nice Mekka Don clip
- Jim Delaney is bluffing. However, if Smith schedules some OAC schools, all bets are off.
- I’ve always wondered why Dart would pilot a TI-Fighter; this explains all. Thanks you.
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March 20th, 2013 at 7:28 pm
This was a great and informative article Mali, I always enjoy reading the Silver Bullet Points
I would love to see craft play a few years of football and do grad school at OSU. The guy is a gifted athlete and born leader. Though I would rather see the guy play in the NBA, although I don’t know if that’s where he’s heading.
To me the bottom line is if we see students getting paid (or sponsored) the little semblance of balance we have for small school will be gone. Schools like USC, Michigan, Ohio State, Stanford (due to the high salaried alums providing ‘sponsorships’), Texas, Oklahoma and the top half of the SEC will be the only even semi-competitive programs in college football. The days of non-power programs like Clemson and Oregon arising suddenly to the NC hunt will be over. It will be a sad day for college football when whoever has the most money wins. I may be alone, but the Ohio State decals come off my car, and the flags leave the lawn. The football program may carry the name, but it won’t really be Ohio State ball anymore. I applaud Delaney for fighting this.
I have a lot of respect for the the athletes, but if some players want to get paid, then they need to fight the NFL to remove the 3-year rule rather than change the great tradition of college football just to turn it into NFL-jr, Or they can go to the UFL or some other league that doesn’t have the age restriction if they want to get paid right away.
Speaking of which, there is the 3-year requirement to the NFL for a reason, the players aren’t good enough to do their job professionally yet. They NEED the training that the universities are giving them for FREE in the facilities that they spent hundreds of millions of dollars building for FREE.
The research grants that graduate students are writing bring in a ton more cash than football (billions to the big ten), and all they are receiving is a free education. I don’t see them complaining for money, and they aren’t getting a multi-million dollar signing bonus when they graduate. Yes, I know, professors are the authors on the grant, but I’ve been involved in graduate studies for too long to be fooled; the grad students are doing a ton of the work.
Sorry for the rant, talk like this just gets on my nerves.
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March 21st, 2013 at 11:39 am
Remind me again how many years of eligibility he would have for football if he plays ALL four of basketball? I was thinking I read somewhere they dont have all four
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